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Articles tagged Wondery (18)

The Providence Journal has found ways to cooperate with — and benefit from — the successful true-crime podcast.
Plus: A new season of shows from Gimlet, award-winning audio fiction, and NPR’s Embedded returns.
Plus: Panoply grabs some big partners, question marks at Acast, and success in local podcasting through Hearken.
Plus: The outlook for podcasts following the election; Radio Ambulante signs a deal with NPR; a Serial spinoff.
Plus: GE comes back for another round of native podcast advertising, Radiotopia bets on a show made in prison, and Adobe is making it easy to create doctored audio.
Plus: Panoply expands to London, Midroll makes a bigger bet on live events, and Bloomberg finds audio success.
The podcast world is much broader than those who first heard about it through Serial would think. But what role can news and journalism play in the evolving medium? Part 5 of a five-part series on the business of on-demand audio.
Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.
Podcasts have benefited from the unique intimacy of its ads. Can that strength survive the rise of programmatic and dynamic ad insertion? Part 2 of a five-part series on the business of on-demand audio.
Plus: The Washington Post start an audio game show, Vox Media is staffing up for podcast growth, and why celebrities are so compelling to advertisers as show hosts (even if their shows are only so-so).