Every syndication dollar earned is another dollar that doesn’t have to be wrung out of highly competitive advertising markets. Importantly, the syndication dollars derive from what journalism organizations do best: create high-quality content. The big notion: create better-than-good-enough content, the kind of stuff that is beginning to flood the web. It’s another way to affirm worth: the more companies that want to use your content, the clearer the value proposition in the digital world….Some have said that in the digital world, news companies need to think of themselves both as creators and aggregators, doing what they do best and linking to the rest. Let’s amend that: creators, aggregators and syndicators, doing what they do best, licensing with zest and linking to the rest.

Web marketer says Facebook is hitting “tech lock in,” better known as “worldwide domination” http://j.mp/cbgsMM »
Google exec says NYT paywall won’t make money: “It’s too easy to bypass” http://j.mp/aJVB55 »
Bloomberg may launch a $100 million site on the intersection of biz and politics, employing 40-50 http://j.mp/cPVVZS »
Bono’s private equity firm will invest up to $100 [...]

— Nate Silver has some interesting numbers comparing traffic on political web sites at the height of campaign season to today. According to his (somewhat ham-fisted) numbers, The New York Times has kept its traffic at almost exactly the same level post-election as in the three months before Nov. 4. Drudge and Huffington Post are [...]