Benton, Joshua. "Lab Book Club: Why “rational ignorance” keeps people from reading your amazing story." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 6 Feb. 2009. Web. 29 May. 2023.
APA
Benton, J. (2009, Feb. 6). Lab Book Club: Why “rational ignorance” keeps people from reading your amazing story. Nieman Journalism Lab. Retrieved May 29, 2023, from https://www.niemanlab.org/2009/02/lab-book-club-why-rational-ignorance-keeps-people-from-reading-your-amazing-story/
Chicago
Benton, Joshua. "Lab Book Club: Why “rational ignorance” keeps people from reading your amazing story." Nieman Journalism Lab. Last modified February 6, 2009. Accessed May 29, 2023. https://www.niemanlab.org/2009/02/lab-book-club-why-rational-ignorance-keeps-people-from-reading-your-amazing-story/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2009/02/lab-book-club-why-rational-ignorance-keeps-people-from-reading-your-amazing-story/
| title = Lab Book Club: Why “rational ignorance” keeps people from reading your amazing story
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 6 February 2009
| accessdate = 29 May 2023
| ref = {{harvid|Benton|2009}}
}}
