McGann, Laura. "Slate advertiser incorporates a mystery story into an animated ad that will only bother you once." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 12 May. 2010. Web. 10 Apr. 2021.
APA
McGann, L. (2010, May. 12). Slate advertiser incorporates a mystery story into an animated ad that will only bother you once. Nieman Journalism Lab. Retrieved April 10, 2021, from https://www.niemanlab.org/2010/05/slate-advertiser-incorporates-a-mystery-story-into-an-animated-ad-that-will-only-bother-you-once/
Chicago
McGann, Laura. "Slate advertiser incorporates a mystery story into an animated ad that will only bother you once." Nieman Journalism Lab. Last modified May 12, 2010. Accessed April 10, 2021. https://www.niemanlab.org/2010/05/slate-advertiser-incorporates-a-mystery-story-into-an-animated-ad-that-will-only-bother-you-once/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/05/slate-advertiser-incorporates-a-mystery-story-into-an-animated-ad-that-will-only-bother-you-once/
| title = Slate advertiser incorporates a mystery story into an animated ad that will only bother you once
| last = McGann
| first = Laura
| work = [[Nieman Journalism Lab]]
| date = 12 May 2010
| accessdate = 10 April 2021
| ref = {{harvid|McGann|2010}}
}}
