Benton, Joshua. "Selling sports stats back to sports teams." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Aug. 2012. Web. 22 Jan. 2021.
APA
Benton, J. (2012, Aug. 22). Selling sports stats back to sports teams. Nieman Journalism Lab. Retrieved January 22, 2021, from https://www.niemanlab.org/2012/08/selling-sports-stats-back-to-sports-teams/
Chicago
Benton, Joshua. "Selling sports stats back to sports teams." Nieman Journalism Lab. Last modified August 22, 2012. Accessed January 22, 2021. https://www.niemanlab.org/2012/08/selling-sports-stats-back-to-sports-teams/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/08/selling-sports-stats-back-to-sports-teams/
| title = Selling sports stats back to sports teams
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 22 August 2012
| accessdate = 22 January 2021
| ref = {{harvid|Benton|2012}}
}}