Nieman Foundation at Harvard
HOME
          
LATEST STORY
The moral argument for diversity in newsrooms is also a business argument — and you need both
ABOUT                    SUBSCRIBE
June 17, 2014, 11:56 a.m.
Business Models
LINK: digiday.com  ➚   |   Posted by: Joshua Benton   |   June 17, 2014

One theme for paywalls in 2014 is added complexity — complexity in the service of hitting a wider array of price points. The New York Times is the leading example; Sam Kirkland had a piece Friday exploring the various fares available. Eventually, the number of paying customers for an all-access model will plateau; smaller products, featuring sectioned-off portions of Times content, make sense as a Phase 2.

nytimes-cookingWith NYT Now launched at $2 a week, NYT Opinion at $1.50, and Times Premier at $2.50 over whatever else you’re paying, the final expected new Times paid product is its Cooking app, which has debuted in beta, but without a public pricing model. It’s a lovely recipe site, but there are lots of recipe sites, at least some of them lovely, and it’s been unclear (to me, at least) what a premium strategy might look like.

Digiday’s Lucia Moses has some clues:

A survey sent to subscribers hints at how that might change once the full site launches. Access to the recipe archive and features like the recipe box would continue to be free, according to the survey.

Subscribers, meanwhile, would get “premium healthy cooking” features: nutritional information for all recipes, healthy meal plans picked by Times editors, interactive grocery lists, and the ability to sort recipes saved to the recipe box based on healthy ingredients.

That’s a pretty clear upsell — and that’s before you get to the Mark-Bittman-will-be-my-friend-for-a-few-dollars-a-month angle.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
The moral argument for diversity in newsrooms is also a business argument — and you need both
The business case for diversity and inclusion in newsrooms is important, but emphasizing the moral case is required for real and lasting change.
The NewsRun, a daily newsletter about Pakistan, cuts through the noise of a cluttered media market
Anam Khan first started the NewsRun to help other Pakistanis living abroad keep up with the news, but quickly found that people back home needed her to make sense of what’s happening in the country, too.
Another bit of good news from Apple: Publishers can now offer targeted discounts in the App Store
Want to offer a special introductory rate for students and educators? Superfans of your local football team? People who’ve hit your paywall five months running? You now can through the App Store on iPad and iPhones.