Getting comfortable asking for money

“News organizations spend so much time telling everyone else’s stories that we forget to tell their own.”

mary-walter-brownMore and more news organizations will realize that, to survive, they need to ask their audiences for money. Whether it’s a membership program with exclusive benefits or crowdfunding campaigns for specific reporting projects, the people who value good journalism must be asked to help pay for it.

News organizations spend so much time telling everyone else’s stories that we forget to tell our own. What’s our mission? How are we funded? What if we ceased to exist? We need to get comfortable talking about ourselves and asking people to help fund the crucial service we provide.

Mary Walter-Brown is publisher and chief operating officer of Voice of San Diego.

David Chavern   Fake news gets solved

Caitlin Thompson   High touch, high value

Elizabeth Jensen   Trust depends on the details

Amy O'Leary   Not just covering communities, reaching them

Corey Ford   The year of the rebelpreneur

Andrea Silenzi   Podcasts dive into breaking news analysis

Joanne Lipman   The year of the drone, really

Pablo Boczkowski   Fake news and the future of journalism

Nicholas Quah   Podcasting’s coming class war

Eric Nuzum   Podcasting stratifies into hard layers

Andrew Losowsky   Building our own communities

David Weigel   A test for online speech

Ståle Grut   The battle for high-quality VR

Millie Tran   International expansion without colonial overtones

Jonathan Stray   A boom in responsible conservative media

Nathalie Malinarich   Making it easy

Ariane Bernard   Better data about your users

Geetika Rudra   Journalism is community

Sydette Harry   Facing journalism’s history

Tanya Cordrey   The resurgence of reach

Erin Millar   The bottom falls out of Canadian media

Rasmus Kleis Nielsen   News after advertising may look like news before advertising

Errin Haines Whack   Chaos or community?

Reyhan Harmanci   Bear witness — but then what?

Tim Herrera   The safe space of service journalism

Julia Beizer   Building a coherent core identity

Ryan McCarthy   Platforms grow up or grow more toxic

Lee Glendinning   A call for great editing

Claire Wardle   Verification takes center stage

Priya Ganapati   Mobile websites are ready for reinvention

Margarita Noriega   From pinning tweets to tweeting pins

Jeremy Barr   A terrible year for Tiers B through D

Adam Thomas   The coming collaboration across Europe

Laura Walker   Authentic voices, not fake news

Rebekah Monson   Journalism is community-as-a-service

Bill Keller   A healthy skepticism about data

Kathleen Kingsbury   Print as a premium offering

Valérie Bélair-Gagnon   Truthiness in private spaces

Emily Goligoski   Incorporating audience feedback at scale

Dan Colarusso   Let’s make live video we can love

Mira Lowe   News literacy, bias, and “Hamilton”

Burt Herman   Local news gets interesting

Sam Ford   The year we talk about our awful metrics

Ole Reißmann   Un-faking the news

Swati Sharma   Failing diversity is failing journalism

Michael Oreskes   Reversing the erosion of democracy

Keren Goldshlager   Defining a focus, and then saying no

Alice Antheaume   A new test for French media

Liz Danzico   The triumph of the small

Matt Karolian   AI improves publishing

Coleen O'Lear   Back to basics

Vivian Schiller   Tested like never before

Molly de Aguiar   Philanthropists galvanize around news

Moreno Cruz Osório   The year of transparency in Brazilian journalism

Steve Henn   The next revolution is voice

Kawandeep Virdee   Moving deeper than the machine of clicks

S.P. Sullivan   Baking transparency into our routines

Alberto Cairo   Communicating uncertainty to our readers

Tim Griggs   The year we stop taking sides

Ernst-Jan Pfauth   Earn trust by working for (and with) readers

Christopher Meighan   Unlocking a deeper mobile experience

P. Kim Bui   The year journalism teaches again

Umbreen Bhatti   A sense of journalists’ humanity

David Skok   What lies beyond paywalls

Tressie McMillan Cottom   A path through the media’s coming legitimacy crisis

Dan Gillmor   Fix the demand side of news too

Melody Kramer   Radically rethinking design

Javaun Moradi   What can we own?

Hillary Frey   Forests need to burn to regrow

Alexis Lloyd   Public trust for private realities

Bill Adair   The year of the fact-checking bot

Jim Friedlich   A banner year for venture philanthropy

Dannagal G. Young   The return of the gatekeepers

Nushin Rashidian   A rise in high-price, high-value subscriptions

Sara M. Watson   There is no neutral interface

Juliette De Maeyer and Dominique Trudel   A rebirth of populist journalism

Mark Armstrong   Time to pay up

Robert Hernandez   History will exclude you, again

Jon Slade   Trusted news, at a premium

Juan Luis Sánchez   Your predictions are our present

Mandy Velez   The audience is the source and the story

Rachel Sklar   Women are going to get loud

M. Scott Havens   Quality advertising to pair with quality content

Ashley C. Woods   Local journalism will fight a new fight

Felix Salmon   Headlines matter

Andrew Haeg   The year of listening

Scott Dodd   Nonprofits team up for impact

Samantha Barry   Messaging apps go mainstream

Rubina Madan Fillion   Snapchat grows up

Dhiya Kuriakose   The year of digital detoxing

Jonathan Hunt   Measurement companies get with the times

Amy Webb   Journalism as a service

Taylor Lorenz   “Selfie journalism” becomes a thing

Richard J. Tofel   The country doesn’t trust us — but they do believe us

Anita Zielina   The sales funnel reaches (and changes) the newsroom

Almar Latour   Thanks, #fakenews

Aja Bogdanoff   Comments start pulling their weight

Mario García   Virtual reality on mobile leaps forward

Renée Kaplan   Pure reach has reached its limit

Guy Raz   Inspiration and hope will matter more than ever

Francesco Marconi   The year of augmented writing

Mary Walter-Brown   Getting comfortable asking for money

Katie Zhu   The year of minority media

Megan H. Chan   Cultural reporting goes mainstream

Mathew Ingram   The Faustian Facebook dance continues

Andrew Ramsammy   Rise of the rebel journalist

Lam Thuy Vo   The primary source in the age of mechanical multiplication

Asma Khalid   The year of the newsy podcast

Carrie Brown-Smith   We won’t do enough

Ray Soto   VR moves from experiments to immersion

Sue Schardt   Objectivity, fairness, balance, and love

Liz McMillen   The year of deep insights

Matt Waite   The people running the media are the problem

Sarah Marshall   Focusing on the why of the click

Olivia Ma   The year collaboration beats competition

Libby Bawcombe   Kids board the podcast train

Rachel Schallom   Stop flying over the flyover states

Helen Havlak   Chasing mobile search results

Cory Haik   Navigating power in Trump’s America

Ken Schwencke   Disaggregation and collection

Emi Kolawole   From empathy to community

Zizi Papacharissi   Distracted journalism looks in the mirror

Gabriel Snyder   The aberration of 20th-century journalism

Mike Ragsdale   A smarter information diet

Peter Sterne   A dangerous anti-press mix

Annemarie Dooling   UGC as a path out of the bubble

Maria Bustillos   “It’s true — I saw it on Facebook”

Trushar Barot   API or die

An Xiao Mina   2017 is for the attention innovators

Mary Meehan   Feeling blue in a red state

Andy Rossback   The year of the user

Carla Zanoni   Prioritizing emotional health

Cindy Royal   Preparing the digital educator-scholar hybrid

Erin Pettigrew   A year of reflection in tech

Sarah Wolozin   Virtual reality on the open web

Doris Truong   Connecting with diverse perspectives

Laura E. Davis   Show your work

Michael Kuntz   Trust is the new click

Tracie Powell   Building reader relationships

Amie Ferris-Rotman   Вслед за Россией