Nieman Foundation at Harvard
HOME
          
LATEST STORY
The Kansas City Defender is a nonprofit news site for young Black audiences across the Midwest
ABOUT                    SUBSCRIBE
May 5, 2017, 11:12 a.m.
LINK: economia.elpais.com  ➚   |   Posted by: Laura Hazard Owen   |   May 5, 2017

Amazon can now be your newspaper delivery guy, at least in a couple of cities in Spain: Customers in Madrid can now request copies of El Pais, the country’s largest newspaper, from Amazon Prime Now, the company’s free two-hour delivery service.

El Pais planned a few different things to market the new offering. Between April 23 and April 27, Amazon customers automatically got free copies of El Pais and Cinco Dias (the weekday business publication from El Pais parent company PRISA Noticias) with each Prime Now order they placed. From April 28 through May 14, they can get free copies of the papers by adding them to their shopping carts. Once that promotion ends, customers will pay the newsstand price. The metropolitan area of Barcelona will be added in coming weeks.

If you need news quickly, why not just go online? If you like to read the paper in print, why not just get regular home delivery? A third question I had, “If you need a paper that badly, why not just go out and buy one?” was a little silly, I realized on further consideration — it’s the appeal of not having to go out and get it yourself, duh, which is the appeal of online shopping in general and fast services like Prime Now, specifically. Still, for whatever reason, this appeal is less obvious when applied to a newspaper than it is when applied to some other kind of small, inexpensive product. (I’ve had a $3 baby thermometer delivered, but it wasn’t as if there was an online alternative I could use.)

But this isn’t about replacing home delivery, said Pedro Zuazua Gil, PRISA Noticias’ director of communications. “It’s not a matter of preferring one to the other. We believe they are complementary services,” he said. Newsstands and subscriptions work well, but “we have closed this deal to reach a new segment of clients.”

Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
The Kansas City Defender is a nonprofit news site for young Black audiences across the Midwest
“We do advocate against the racist function of policing, [but] we focus equally on being present in the community, doing poetry nights, basketball park takeovers, and other community-building, life-affirming activities.”
Cable news has a much bigger effect on America’s polarization than social media, study finds
“Compared to online audiences, partisan TV news consumers tend not to stray too far from their narrow sets of preferred news sources.”
Doing a little word puzzle as the world burns
“I started playing word games as a way to stop reading the news first thing in the morning.”