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Newsonomics: GateHouse’s new round of layoffs fits the sad logic of the coming consolidation
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Jan. 24, 2018, 12:29 p.m.
Audience & Social
LINK: journalists.org  ➚   |   Posted by: Christine Schmidt   |   January 24, 2018

In the unquenchable quest for greater interaction with readers, journalists have become nerds for newsletters. (We might be guilty of that.)

According to MailChimp, newsletters in the media and publishing industry have a 22 percent open rate, and the size of the company does not drastically affect the open rate — showing that publishers large and small can have a say in their subscribers’ media diet. News organizations have also found that strong relationships with newsletter subscribers can lead to greater paid subscriptions to the organization as well: As my colleague Ricardo Bilton recently reported, Condé Nast’s data science team found that the best indication of whether a NewYorker.com reader would become a paying subscriber is if they were a newsletter subscriber.

An aptly named Online News Association local event in New York last night reviewed best practices for A/B testing, actually landing in inboxes, and using email newsletters to build community. HuffPost newsletter editor Alexandra March, The New Yorker’s new director of newsletters (previously of BuzzFeed) Dan Oshinsky, The Flip Side founder Annafi Wahed, Vox Media newsletter growth lead Annemarie Dooling, and Eater newsletter editor Jenny Zhang shared their top tips for quality newslettering. Their full presentation slides are at this link, and highlights from ONA Twitter are below:

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Newsonomics: GateHouse’s new round of layoffs fits the sad logic of the coming consolidation
Laying off about 200, hiring about 30: In the short term, cost-cutting and mergers are just about the only plays in the playbook.
It’s not me, it’s you: Our Facebook fears are mostly about all those other gullible types
“Society may bear some responsibility, but so do individual Facebook users…Ultimately, people need to save themselves more and worry a little less about saving everyone else.”
News outlets post way more pictures of men than women to Facebook
Also, men’s faces actually take up more space in the pictures.