It’s been a cruel decade for local news in the U.S., particularly for newspapers.
But in a few communities, there has been a bright spot, as financial saviors have rescued newsrooms beset by cascading rounds of newsroom layoffs and coverage cutbacks.
John Henry, owner of the Boston Red Sox, bought the Globe in 2013 for about $70 million (more than a 90% discount from what The New York Times Co. paid 20 years earlier). Glen Taylor bought the Minneapolis Star Tribune for around $100 million in 2014. And of course there’s Amazon’s Jeff Bezos, who dug behind his couch cushions for the $250 million to purchase the Washington Post.
All three of those papers are likely in far better shape today than they would’ve been without their new owners. But not every community has a Bezos-in-waiting. Nor would every news organization benefit from one. After all, a mercurial sole owner can impose his or her whims with much less disclosure than a public corporation like Gannettor McClatchy.
And then there’s the inheritance problem. As Nelson Poynter explainedwhen he bequeathed his St. Petersburg Times to his non-profit organization rather than his family, “I’ve never met my great-grandchildren, and I might not like them.”
So if the commercial market isn’t going to support local media, and if private owners aren’t the answer, what’s going to take their place? I’d suggest looking at symphony orchestras, and I’m going to predict — with fingers achingly crossed — that some cities are going to adopt this non-profit, community-based model to rescue existing journalism outlets, or to create new ones freed of legacy cost structures.
There are a lot of similarities. Symphonies appeal to elite, wealthy patrons, but the best ones spread their good deeds in more diverse parts of their community. Symphonies depend on ticket sales and a few retail sales, but they can’t survive without philanthropy.
Take the St. Louis Symphony Orchestra, which is wonderfully transparent and current about its finances. Last fiscal year, the orchestra spent around $30 million — more than two-thirds of that on concerts and other programming, and the rest on fundraising, marketing and administrative expenses.
And guess what they brought in? Around $30 million — a true non-profit. That revenue came roughly equally from three sources: contributions, endowment income (it helps to have over $200 million in your investment account!) and ticket and tour sales.
St. Louis’ symphony dates back to 1880, so it has had nearly 140 years to establish its reputation and build its endowment. But if you look at its revenue mix, you can see the glimmers of a sustainable model for nonprofit local news — a combination of ongoing revenue (ads and circulation, along with events or membership fees), combined with ongoing philanthropic support and, over time, an endowment to fill in the gaps.
This prediction requires a lot — in particular, a community-minded group who see as much value in supporting a powerful journalism watchdog as in a local symphony or art museum. It also raises the risk that reporters might sometimes shy from stories that might offend donors. That’s a possibility, of course, but not much more so than the danger that always lurked in angering advertisers. And I’d argue that it’s far less risky than depending upon the goodwill of a single owner — particularly one whose great-grandchildren the journalists might someday not like very much.
Bill Grueskin is a professor at Columbia Journalism School.
John Saroff The pivot to reader revenue’s unintended consequences
Celeste LeCompte Local news needs local conversation to survive
Gideon Lichfield Goodbye attention economy, we’ll miss you
Ole Reißmann The rise of vertical storytelling
Tshepo Tshabalala Ahead of African elections, unlock partnerships with fact-checkers
Angilee Shah The year news orgs say “yes” to real leaders
Mandy Jenkins Fight the urge to run away from social media
Tyler Fisher This is journalism’s do-or-die moment
Kjerstin Thorson Time to get mad about information inequality (again)
Matt Skibinski Quality and reliability are the new currencies for publishers
Meredith Artley Huge demand for…anything but politics
Seth C. Lewis The gap between journalism and research is too wide
Jared Newman AI-generated fakes launch a software arms race
Greg Emerson Power to the user
Josh Schwartz A pullback from platforms and a focus on product
Carolina Guerrero Spanish-language audio blows up
Glyn Mottershead and Martin Chorley When a tech company pulls the plug on your story
Errin Haines Say it with me: Racism
Christa Scharfenberg and Vickie Baranetsky The year of the lawsuit
Carl Bialik Fatigued news consumers will pay more for less news
AX Mina The death of consensus, not the death of truth
Moreno Cruz Osório Damaged credibility and a new threat in Brazil
Taylor Lorenz Personal branding is more powerful than ever
Kate Myers Journalism continues to be bad for democracy
Dave Burdick Seeing our blind spots
Becca Aaronson From bridge roles to product thinkers
Joe Amditis Give the audience a seat at the table
Don Day Timewalls and other reader revenue experiments
Rishad Patel A design system for responsible publishing
Gabriel Snyder Journalism doesn’t fit well in a funnel
Axie Navas The traffic hunt, CMS battle, and magazine identity crises loom
Salem Solomon Correcting our corrections
Charo Henríquez Pivot to journalism
Jesse Brown Canada’s subsidy for news backfires
J. Siguru Wahutu Think 2018 was bad? Wait until you see 2019
Nicholas Jackson More transparency around newsroom decisions
Logan Molyneux Seeing social media for what it is
Pia Frey You can’t solve a crisis without treating it as a crisis
Steve Henn Smart speakers get smarter
Matthew Pressman The battle over objectivity intensifies
Amy Schmitz Weiss Local news isn’t where you thought it was
Alberto Cairo A year of uncertainty and confidence
Eric Ulken The year you actually start to like your CMS
Ben Werdmuller The platform tide is turning
Elizabeth Bramson-Boudreau A more sincere definition of “community”
Andrew Ramsammy The great re-pivot to audio
Rubina Madan Fillion Fighting the reality of deepfakes
Stephanie Edgerly It’s time to understand the un-audience
Bill Grueskin Toward a symphony model for local news
Brian Moritz The subscription-pocalypse is about to hit
Kyra Darnton A shift to depth in video
Craig Newmark The end of “loudspeakers for liars”
Monique Judge Committing to the truth, calling out lies
Andrew Donohue Voting rights becomes the new climate change
Shalabh Upadhyay A culture clash on India’s growing Internet
Elva Ramirez News — but make it cinematic
Stefanie Murray Local news wakes up and starts collaborating
A.J. Bauer The coming splintering of conservative media
Julia Rubin Meeting people where they are
Steve Myers From trying to cover it all to covering what matters
Angèle Christin Algorithms and the reflexive turn
Jean Friedman Rudovsky Cross-newsroom collaborations strengthen communities
Kainaz Amaria We consider who’s behind the camera
Callie Schweitzer The rise of the conveners
Mike Caulfield Ditch the media literacy cynicism and get to work
Jeff Chin We detox from Chartbeat
Jack Riley Facebook refugees, from ad revenue to news habits
Rebecca Lee Sanchez We are all actors in the running rampant of political theater
Claire Wardle Forget deepfakes: Misinformation is showing up in our most personal online spaces
Marie Shanahan Newsrooms take the comments sections back from platforms
Mike Rispoli and Craig Aaron Government funds local news — and that’s a good thing
Laura E. Davis More access, but not that kind
Rachel Glickhouse Newsrooms will prioritize audience needs
Rodney Gibbs A bright — and young — year for audio
Justin Kosslyn Text hits a tipping point
Ernie Smith The year we step back from the platform
Joel Konopo Influencers become the new liberated power in Africa
Jonas Kaiser Catching up with “Neuland”
Ernst-Jan Pfauth Readers are only getting started
Simon Rogers Data journalism becomes a global field
Almar Latour Reported facts, weaponized in service of action
Geetika Rudra The year of actionable (local) journalism
Nisha Chittal The homepage makes a comeback
Julie Posetti The year of the fight back
Tamar Charney Seriously: What do you do for people?
Elisabeth Goodridge Yes, they signed up — but our job’s not over
Catalina Albeanu Being responsible for what we don’t know
Alexandra Svokos Good luck convincing us millennials to pay
M. Scott Havens Time to swing for the fences
Zainab Khan Publishers whose products can stand up to social media giants will win
Jonathan Gill Publishers build a common tech platform together
Candis Callison Learn from Indigenous journalists on covering climate change
Shannon McGregor More bogus embedded tweets in our stories
Michael Grant More newsrooms experiment their way to success
Matt Karolian Publishers come to terms with being Facebook’s enablers
Jonathan Stray More algorithmic accountability reporting, and a lot of it will be meh
Elizabeth Dunbar Local reporters reflect on what’s not important
Andrea Faye Hart Doing less harm, not just more good
Borja Bergareche Sainz de los Terreros Entering a more balanced era
Sue Robinson Reporters go on the offensive
Kristen Muller Local news fails — in a good way
Kevin D. Grant A year to embrace journalism as public service
Alexis Lloyd & Matt Boggie The year product leads media
Heba Aly The rise of international nonprofit news
Nikki Usher Three ways national media will further undermine trust
Soo Oh Just showing our work isn’t enough
Mike Isaac The old exit doors for digital media companies are closing
Nico Gendron Reaching Generation Z beyond the coasts
Rebecca Searles From silos to Swiss Army knife teams
Patrick Butler Measuring impact will increase audience trust
Colleen Shalby Representation becomes more than a talking point
Ståle Grut A new dawn for 3D tech in journalism
Seema Yasmin We will create our own spaces
Peter Bale Venture capital runs out of patience
Rachel Davis Mersey Local news goes minimalist
Efrat Nechushtai Journalism wants to be your friend, not your teacher
Kawandeep Virdee Media wants to take care of you
Zuzanna Ziomecka News leadership gets an overdue upgrade
Reyhan Harmanci Selling more stories to Hollywood
Johannes Klingebiel We all grow hooves
Joshua P. Darr The nationalization of political news will accelerate
Zizi Papacharissi Old interface, say hello to the new interface
Sarah Marshall A return to destination journalism
Steve Grove A reckoning for tech’s work with news
Robert Hernandez Racists and sexists get replaced
Alexandra Borchardt Newsrooms need to build trust with their journalists, not just the audience
Nathalie Malinarich Video — yes, video
Jeremy Gilbert AI finally becomes helpful
Raney Aronson-Rath We learn “digital” doesn’t have to mean “short”
Amy King We should listen to the kids (especially on Instagram)
Mandy Velez Putting the social back in social media
LaToya Drake Listen up: New stories, new storytellers
Eric Nuzum The year of the DIY podcast network
Linda Solomon Wood The year of the climate reporter
Jim Friedlich Meet Citizen Kane 2.0
Francesco Marconi The year of iterative journalism
Adam B. Ellick Video forensic reporting goes mainstream — and local
Juleyka Lantigua Podcasting battles East Coast bias
Tushar Banerjee Interactive ads will be the new face of display advertising
Lauren Katz Community becomes a core newsroom value
Ruth Palmer and Benjamin Toff From news fatigue to news avoidance
Adam Thomas In Europe, foundations invest in news
Sue Cross Return of the water cooler
Darryl Holliday Let’s talk about power (yours)
Renan Borelli Developing loyalty means developing your talent
Kelsey Proud Journalism becomes the escape
Michael Rain The year of the culturally relevant curator
Betsy O'Donovan and Melody Kramer The most beautiful sentence in 2019 is “No.”
Bill Adair Another year fighting Trump’s falsehoods
Knight Foundation A year of local collaboration
Peter Cunliffe-Jones The focus of misinformation debates shifts south
Manoush Zomorodi Tech will do for information overload what it did for mindfulness
Sarah Alvarez Simplify and redistribute
Dan Shanoff Bet on sports gambling
Carrie Brown-Smith Advocating a healthy civic life is no journalistic crime
Matt Waite “I went to Node.js because I wished to live deliberately”
John Biewen Podcasts keep getting better
P. Kim Bui The misfits become the bosses
Frank Mungeam Tonight at 11: News, sports, and climate change
Libby Bawcombe Haikus of the news
Alyssa Zeisler We expand what (and how and who) we serve
Masuma Ahuja Make foreign coverage less foreign
Jake Shapiro Podcasting is media’s slow food movement
Elite Truong What do we owe the next generation?
Thomas Hanitzsch The rise of tribal journalism
Dheerja Kaur A focus on problems, not platforms
Robin Kwong Tech shouldn’t be the only field pollinating “news nerds”
Rasmus Kleis Nielsen A long, slow slog, with no one coming to the rescue
Winny de Jong Data journalism goes undercover
Jesse Holcomb We’ll get better at making the case for local journalism
Jennifer Dargan You don’t build diversity through one-off training sessions
Ariel Zirulnick Participation gets professional
Mario García The rise of content “pilots”
Victor Pickard We will finally confront systemic market failure
Rick Berke The year of loyalty
Umbreen Bhatti The story doesn’t end for the people we quote
Cindy Royal For journalism curriculum to change, its faculty needs disruption
Renée Kaplan Our future could lie within our own organizations
John Garrett You can’t raise prices forever
Ben Smith The pendulum starts to swing back
Cory Bergman Journalism as a technology service
Sarah Stonbely Mapping the local news ecosystem — with scale but detail
Talia Stroud Engaging people across lines of difference
Millie Tran There is no magic — you’ve got this
Francesco Zaffarano Towards a rethinking of journalism on social media
Cherian George Fake news wins in Asia
Tim Carmody Unlocking the commons
Cristi Hegranes A year to invest in the security of local journalists
Emma Carew Grovum The year of the loyal reader
Hossein Derakhshan The news is dying, but journalism will not — and should not
Heather Chaplin Agree we’re partisan — for the democratic system
Mat Yurow Content competition from the tech companies
Whitney Phillips Our information systems aren’t broken — they’re working as intended
Frank Chimero Leave the phone at home and put news on your wrist
Jenée Desmond-Harris It finally sinks in that some people aren’t white
Heather Bryant We are responsible for how we use our power
Elizabeth Jensen Going where the Acela can’t take you
Simon Galperin After capitalism’s fire, journalism’s secondary succession
Chase Davis We can acknowledge what we don’t know
Pablo Boczkowski Reimagining the media for post-institutional times
Adam Smith Platforms will have to help rebuild trust in news