Nieman Foundation at Harvard
HOME
          
LATEST STORY
All in all, CNN would rather be the one who knocks
ABOUT                    SUBSCRIBE
Oct. 8, 2019, 10:37 a.m.
Audience & Social

Last year a group of small advertisers in California sued Facebook, claiming that it massively overestimated video ad viewing time (by as much as 900 percent) and failed to disclose the miscalculation once people inside the company had discovered it. During this period, company executives were also heavily promoting video at news industry events — contributing, as I argued last year, to publishers making disastrous “pivots to video” (soon followed by accompanying editorial layoffs) because they believed Facebook’s data was better than their own and that it showed a huge audience for news video waiting to be monetized.

That advertiser lawsuit has now been settled: The Hollywood Reporter reported Monday that Facebook agreed to pay the advertisers $40 million, though the company maintains it did nothing wrong.

Twitter, on the other hand, is, uh, less convinced of Facebook’s innocence in the matter — and many pointed out that while the advertisers are getting a (small, in Facebook terms) settlement, the journalists laid off in all that video-pivoting are getting nothing.

Separately, Facebook announced Tuesday that it’s giving $300,000 to European news publishers to help them experiment with video.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
All in all, CNN would rather be the one who knocks
Like News Corp with Knewz, it’s trying to build its own platform for news, using its own content and work from other news organizations, to compete with the tech giants. “I am not in danger, Skyler. I am the danger.”
I’ve got a story idea for you: Storyful’s new investigative reporting unit helps publishers dig into social media
In some cases, newsrooms have specific ideas or topics they need researched. In other cases, Storyful has an idea that it looks to find a home for.
Why the San Francisco Chronicle gave users the option to “support free map access” with LaterPay during the power outage
“We knew the content had value. What we’re trying to emphasize with our customers is that the content has value — that it’s either subscribe-able or worth paying for.”