For between 15 and 20 hours a week, I moderate misinformation in the comments section of Wall Street Journal articles. Based on the things I read there, I believe our current levels of discord and misinformation could be significantly reduced if people felt their experiences were more accurately reflected in the journalism they are consuming.
Maybe that’s a pipe dream, but I don’t think so. Here’s why: At its core, journalism is a service, a product. Products depend on users to thrive. Having users believe in a product requires evolving two-way communication into a community that directly influences a product’s development.
Community is a tentpole of service journalism. Even if an editorial product shifts, it should still serve the needs of its corresponding community. In fact, newsrooms should lean on community members (subscribers, readers, followers, etc.) to help guide them where they go next. Similar to tech companies, newsroom community managers should consistently facilitate two-way communication between external stakeholders and internal members of the newsroom to turn feedback into action.
We did this with WSJ Noted., a digital magazine targeting 18- to 34-year-olds that launched in July. With the support of a fellow audience interaction producer, Taylor Nakagawa, I led the rebranding of a LinkedIn group that had previously been the “WSJ Young Professionals” group. It is now called The WSJ Noted. Adviser Network. This virtual meeting place for college students and young professionals is supported by a 200-person adviser network. These advisers were invited to help influence Journal coverage.
The majority of the advisers’ coverage ideas have been born from questions they and their peers want answered. For example, they questioned how to navigate sexual contact and sexual health on campus amidst Covid-19. This question became a two-part story in Noted’s back-to-school issue. Deborah Acosta reported on the lack of guidance colleges were giving students and produced an accompanying guide on “How to Have Safe Sex During the Covid-19 Pandemic.”
Since July, the LinkedIn group has grown to more than 47,000 members and the adviser network has helped influence Noted.’s decision to pivot to career and management focused guides.
My job, and the job of any community manager, is to facilitate the creation of content that solves a problem our readers have, not just reports on it. The strength of a good community manager lies in being part of the community, not just governing it.
That brings me to one last question: If tech products can consistently serve their users this way, why can’t journalism? The answer is simple enough. Newsrooms should commit to having community managers who can close the feedback loop between a community’s needs and the corresponding service journalism.
Nico Gendron is an audience interaction producer for The Wall Street Journal.
For between 15 and 20 hours a week, I moderate misinformation in the comments section of Wall Street Journal articles. Based on the things I read there, I believe our current levels of discord and misinformation could be significantly reduced if people felt their experiences were more accurately reflected in the journalism they are consuming.
Maybe that’s a pipe dream, but I don’t think so. Here’s why: At its core, journalism is a service, a product. Products depend on users to thrive. Having users believe in a product requires evolving two-way communication into a community that directly influences a product’s development.
Community is a tentpole of service journalism. Even if an editorial product shifts, it should still serve the needs of its corresponding community. In fact, newsrooms should lean on community members (subscribers, readers, followers, etc.) to help guide them where they go next. Similar to tech companies, newsroom community managers should consistently facilitate two-way communication between external stakeholders and internal members of the newsroom to turn feedback into action.
We did this with WSJ Noted., a digital magazine targeting 18- to 34-year-olds that launched in July. With the support of a fellow audience interaction producer, Taylor Nakagawa, I led the rebranding of a LinkedIn group that had previously been the “WSJ Young Professionals” group. It is now called The WSJ Noted. Adviser Network. This virtual meeting place for college students and young professionals is supported by a 200-person adviser network. These advisers were invited to help influence Journal coverage.
The majority of the advisers’ coverage ideas have been born from questions they and their peers want answered. For example, they questioned how to navigate sexual contact and sexual health on campus amidst Covid-19. This question became a two-part story in Noted’s back-to-school issue. Deborah Acosta reported on the lack of guidance colleges were giving students and produced an accompanying guide on “How to Have Safe Sex During the Covid-19 Pandemic.”
Since July, the LinkedIn group has grown to more than 47,000 members and the adviser network has helped influence Noted.’s decision to pivot to career and management focused guides.
My job, and the job of any community manager, is to facilitate the creation of content that solves a problem our readers have, not just reports on it. The strength of a good community manager lies in being part of the community, not just governing it.
That brings me to one last question: If tech products can consistently serve their users this way, why can’t journalism? The answer is simple enough. Newsrooms should commit to having community managers who can close the feedback loop between a community’s needs and the corresponding service journalism.
Nico Gendron is an audience interaction producer for The Wall Street Journal.
Gabe Schneider Another year of empty promises on diversity
C.W. Anderson Journalism changed under Trump — will it keep changing under Biden?
Kevin D. Grant Parachute journalism goes away for good
Masuma Ahuja We’ll remember how interconnected our world is
Kawandeep Virdee Goodbye, doomscroll
Nicholas Jackson Blogging is back, but better
Jesse Holcomb Genre erosion in nonprofit journalism
A.J. Bauer The year of MAGAcal thinking
Ray Soto The news gets spatial
Eric Nuzum Podcasting dodged a bullet in 2020, but 2021 will be harder
Jeremy Gilbert Human-centered journalism
Ernie Smith Entrepreneurship on rails
Sonali Prasad Making disaster journalism that cuts through the noise
Jessica Clark News becomes plural
Kate Myers My son will join every Zoom call in our industry
Patrick Butler Covid-19 reporting has prepared us for cross-border collaboration
Steve Henn Has independent podcasting peaked?
Nabiha Syed Newsrooms quit their toxic relationships
Alfred Hermida and Oscar Westlund The virus ups data journalism’s game
Kerri Hoffman Protecting podcasting’s open ecosystem
Joanne McNeil Newsrooms push back against Ivy League cronyism
Charo Henríquez A new path to leadership
Joni Deutsch Local arts and music make journalism more joyous
Natalie Meade Journalism enters rehab
Celeste Headlee The rise of radical newsroom transparency
Delia Cai Subscriptions start working for the middle
Francesco Zaffarano The year we ask the audience what it needs
Sarah Stonbely Videoconferencing brings more geographic diversity
Edward Roussel Tech companies get aggressive in local
Moreno Cruz Osório In Brazil, a push for pluralism
Cory Bergman The year after a thousand earthquakes
Amara Aguilar Journalism schools emphasize listening
Jennifer Choi What have we done for you lately?
Zainab Khan From understanding to feeling
Taylor Lorenz Journalists will learn influencing isn’t easy
Gonzalo del Peon Collaborations expand from newsrooms to the business side
Raney Aronson-Rath To get past information divides, we need to understand them first
David Skok A pandemic-prompted wave of consolidation
J. Siguru Wahutu Journalists still wrongly think the U.S. is different
Mike Ananny Toward better tech journalism
Rick Berke Virtual events are here to stay
Sam Ford We’ll find better ways to archive our work
Megan McCarthy Readers embrace a low-information diet
Ashton Lattimore Remote work helps level the playing field in an insular industry
Jean Friedman-Rudovsky and Cassie Haynes A shift from conversation to action
María Sánchez Díez Traffic will plummet — and it’ll be ok
Jody Brannon People won’t renew
Annie Rudd Newsrooms grow less comfortable with the “view from above”
Marcus Mabry News orgs adapt to a post-Trump world (with Trump still in it)
Jacqué Palmer The rise of the plain-text email newsletter
Astead W. Herndon The Trump-sized window of the media caring about race closes again
Bo Hee Kim Newsrooms create an intentional and collaborative culture
M. Scott Havens Traditional pay TV will embrace the disruption
Pablo Boczkowski Audiences have revolted. Will newsrooms adapt?
Meredith D. Clark The year journalism starts paying reparations
Stefanie Murray and Anthony Advincula Expect to see more translations and non-English content
Juleyka Lantigua The download, podcasting’s metric king, gets dethroned
Tonya Mosley True equity means ownership
Don Day Business first, journalism second
Burt Herman Journalists build post-Facebook digital communities
Rachel Schallom The rise of nonprofit journalism continues
Samantha Ragland The year of journalists taking initiative
Ariel Zirulnick Local newsrooms question their paywalls
Brian Moritz The year sports journalism changes for good
Anna Nirmala Local news orgs grasp the urgency of community roots
Michael W. Wagner Fractured democracy, fractured journalism
Chicas Poderosas More voices mean better information
Laura E. Davis The focus turns to newsroom leaders for lasting change
Hossein Derakhshan Mass personalization of truth
Mandy Jenkins You build trust by helping your readers
Colleen Shalby The definition of good journalism shifts
Whitney Phillips Facts are an insufficient response to falsehoods
Rodney Gibbs Zooming beyond talking heads
Sarah Marshall The year audiences need extra cheer
José Zamora Walking the talk on diversity
Bill Adair The future of fact-checking is all about structured data
Tauhid Chappell and Mike Rispoli Defund the crime beat
Mariano Blejman It’s time to challenge autocompleted journalism
Joshua P. Darr Legislatures will tackle the local news crisis
Mark Stenberg The rise of the journalist-influencer
Tim Carmody Spotify will make big waves in video
Rachel Glickhouse Journalists will be kinder to each other — and to themselves
Richard Tofel Less on politics, more on how government works (or doesn’t)
Alyssa Zeisler Holistic medicine for journalism
Talmon Joseph Smith The media rejects deficit hawkery
Imaeyen Ibanga Journalism gets unmasked
John Saroff Covid sparks the growth of independent local news sites
Matt Skibinski Misinformation won’t stop unless we stop it
Victor Pickard The commercial era for local journalism is over
Rishad Patel From direct-to-consumer to direct-to-believers
Marie Shanahan Journalism schools stop perpetuating the status quo
Logan Jaffe History as a reporting tool
Pia Frey Building growth through tastemakers and their communities
Gordon Crovitz Common law will finally apply to the Internet
Matt DeRienzo Citizen truth brigades steer us back toward reality
Sara M. Watson Return of the RSS reader
David Chavern Local video finally gets momentum
Janet Haven and Sam Hinds Is this an AI newsroom?
Tamar Charney Public radio has a midlife crisis
Julia B. Chan and Kim Bui Millennials are ready to run things
Garance Franke-Ruta Rebundling content, rebuilding connections
Tanya Cordrey Declining trust forces publishers to claim (or disclaim) values
Mark S. Luckie Newsrooms and streaming services get cozy
Anthony Nadler Journalism struggles to find a new model of legitimacy
Sumi Aggarwal News literacy programs aren’t child’s play
Mike Caulfield 2021’s misinformation will look a lot like 2020’s (and 2019’s, and…)
Nonny de la Pena News reaches the third dimension
Danielle C. Belton A decimated media rededicates itself to truth
Robert Hernandez Data and shame
Jennifer Brandel A sneak peak at power mapping, 2073’s top innovation
Beena Raghavendran Journalism gets fused with art
Rasmus Kleis Nielsen Stop pretending publishers are a united front
Chase Davis The year we look beyond The Story
Nico Gendron Ask your readers to help build your products
Heidi Tworek A year of news mocktails
Cindy Royal J-school grads maintain their optimism and adaptability
Nikki Usher Don’t expect an antitrust dividend for the media
Andrew Donohue The rise of the democracy beat
Brandy Zadrozny Misinformation fatigue sets in
Kristen Muller Engaged journalism scales
Marissa Evans Putting community trauma into context
Doris Truong Indigenous issues get long-overdue mainstream coverage
Jim Friedlich A newspaper renaissance reached by stopping the presses
Francesca Tripodi Don’t expect breaking up Google and Facebook to solve our information woes
Benjamin Toff Beltway reporting gets normal again, for better and for worse
Ben Collins We need to learn how to talk to (and about) accidental conspiracists
AX Mina 2020 isn’t a black swan — it’s a yellow canary
Parker Molloy The press will risk elevating a Shadow President Trump
Ben Werdmuller The web blooms again
Ståle Grut Network analysis enters the journalism toolbox
Candis Callison Calling it a crisis isn’t enough (if it ever was)
Loretta Chao Open up the profession
Renée Kaplan Falling in love with your subscription
Ariane Bernard Going solo is still only a path for the few
John Davidow Reflect and repent
Aaron Foley Diversity gains haven’t shown up in local news
Ryan Kellett The bundle gets bundled
Andrew Ramsammy Stop being polite and start getting real
Hadjar Benmiloud Get representative, or die trying
Shaydanay Urbani and Nancy Watzman Local collaboration is key to slowing misinformation
Linda Solomon Wood Canada steps up for journalism
Sue Cross A global consensus around the kind of news we need to save
Julia Angwin Show your (computational) work
John Garrett A surprisingly good year
Catalina Albeanu Publish less, listen more
Jer Thorp Fewer pixels, more cardboard
Zizi Papacharissi The year we rebuild the infrastructure of truth
Christoph Mergerson Black Americans will demand more from journalism
Jonas Kaiser Toward a wehrhafte journalism
Alicia Bell and Simon Galperin Media reparations now
Cherian George Enter the lamb warriors
John Ketchum More journalists of color become newsroom founders