Nieman Foundation at Harvard
HOME
          
LATEST STORY
Some midterm polls were on target, but finding which pollsters to believe can be tough
ABOUT                    SUBSCRIBE
Oct. 7, 2021, 1:34 p.m.
LINK: twitter.com  ➚   |   Posted by: Laura Hazard Owen   |   October 7, 2021

On August 3, 2018, Facebook went down for 45 minutes. That’s a little baby outage compared to the one this week, when, on October 4, Facebook, Instagram, and WhatsApp were down for more than five hours. Three years ago, the 45-minute Facebook break was enough to get people to go read news elsewhere, Chartbeat‘s Josh Schwartz wrote for us at the time.

So what happened this time around? For a whopping five-hours-plus, people read news, according to data Chartbeat gave us this week from its thousands of publisher clients across 60 countries.. (And they went to Twitter; Chartbeat saw Twitter traffic up 72%. If Bad Art Friend had been published on the same day as the Facebook outage, Twitter would have literally exploded, presumably.)

At the peak of the outage — around 3 p.m. ET — net traffic to pages across the web was up by 38% compared to the same time the previous week, Chartbeat found.

By the way, here’s how Chartbeat defines direct traffic and dark social, from CMO Jill Nicholson.

And here’s a question a bunch of people had. We’ll update this post when we know!

Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Some midterm polls were on target, but finding which pollsters to believe can be tough
The outcomes confirmed anew that election polling is an uneven and high-risk pursuit.
Can Mastodon be a reasonable Twitter substitute for journalists?
Adam Davidson: “I think we got lazy as a field, and we let Mark Zuckerberg, Jack Dorsey, and, god help us, Elon Musk and their staff decide all these major journalistic questions.”
11 (and counting) things journalism loses if Elon Musk destroys Twitter
Goodbye to screenshotted best bits, DMs, “that tweet should be a story”…