Is the smartphone lock screen the key to reaching the most casual news consumers? This Indian company says yes

Eventually, the most direct route to the attention of a news consumer will be some sort of Orwellian brain implant.1 Maybe in 10 years, it’ll be some annoying Zuck-like NewsBot who trundles up to you in the metaverse with a headline. And maybe by, oh, 2025, it’ll be an alert beamed inside the lenses of … Continue reading Is the smartphone lock screen the key to reaching the most casual news consumers? This Indian company says yes