The end of “click to subscribe, call to cancel”? One of the news industry’s favorite retention tactics is illegal, FTC says

Discovering they had to get on the phone to cancel a subscription they signed up for online rankled several respondents in our survey looking at why people canceled their news subscriptions. The reaction to the call-to-cancel policy ranged from “an annoyance” and “ridiculous” to “shady” and “oppressive.” Publishers tend to think of this as “retention.” … Continue reading The end of “click to subscribe, call to cancel”? One of the news industry’s favorite retention tactics is illegal, FTC says