Nieman Foundation at Harvard
HOME
          
LATEST STORY
Everyone finally realizes the need for diverse voices in tech reporting
ABOUT                    SUBSCRIBE
Aug. 29, 2022, 12:35 p.m.

Twitter is letting some news publishers post customizable cards

Tweet Tiles are “a new, customizable way to expand the creative surface area of a tweet” that could give news publishers a way to stand out in feeds.

Have you noticed that some news article cards on Twitter are looking a little different lately? The social media company rolled out Tweet Tiles — “a new, customizable way to expand the creative surface area of a Tweet” — to three news publishers last week, a Twitter spokesperson confirmed.

The change is one of the biggest tweaks to article preview cards since summary cards appeared on the scene back in 2015. The customizable image, format, and interactive elements could help news orgs distinguish themselves in feeds and, ultimately, drive more engagement.

For the experiment, Twitter partnered with The New York Times, The Guardian, and The Wall Street Journal. (The three news publishers were selected for their “highly engaged and trusted audiences,” according to Twitter.) Tweet Tiles will be visible to half of people on iOS and Web, with the other half seeing standard summary cards.

Twitter plans to make the feature available through the Twitter API in the future, giving more newsrooms the ability to create their own publisher-specific cards.

POSTED     Aug. 29, 2022, 12:35 p.m.
Show tags
 
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Everyone finally realizes the need for diverse voices in tech reporting
“The lack of diverse insight, analysis, and segregated coverage seems intentional — like a form of editorial redlining.”
Facebook and the media kiss and make up
“Watch for Facebook to reemerge, promoting itself as the sensible, mature alternative to Elon Musk’s Twitter chaos.”
Digital news design gets interesting again
“Modern digital design has drained all sentiment and inventiveness from products we use on a daily basis.”