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“Selling was not the plan, but it became the very best path for Quartz.”
With the short-lived metered paywall down, the vast majority of Quartz’s journalism will now be free for all.
“Quartz Africa will be aimed not only at readers on the continent, but also readers in the African diaspora and investors and entrepreneurs around the world who are interested in Africa.”
And that was just this week.
“It’s more similar to an Audible.com subscription, where you’re getting access to this huge library of journalism, than it is to a daily news subscription.”
Just because people like to chat on their phones doesn’t mean they want to chat with you, news organizations.
Being a Quartz Member ($100/year) will now be required for access to all of its stories — one more case of a quality publisher finding that advertising revenue isn’t enough to allow a readership without limits.
“One of my fears when we started was that there wouldn’t be enough topics, but it’s safe to say that’s not a concern.”
Its Japanese buyer Uzabase promises to speed up expansion possibilities for Quartz — and to help build out subscription products.