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Liam CorcoranFebruary 12, 2018

Not all news site visitors are created equal. Schibsted is trying to predict the ones who will pay up

Across the sites where it’s currently in use, the company’s purchase prediction model has been able to identify groups of readers three to five times more likely than average to buy a subscription, and advertise offers to them differently.

The future of news (and far beyond), according to Scandinavian media giant Schibsted’s latest trends report

Joseph LichtermanMay 3, 2017

Schibsted is creating new editorial formats — from messaging to personalized homepages

“This is not a reorganization that is forced upon a publisher. It’s a joint realization that if we join forces we can do more than by operating on our own.”

Joseph LichtermanMay 3, 2017

Schibsted está creando nuevos formatos editoriales, desde mensajes hasta portadas personalizadas

“Esta no es una reorganización que se le esté imponiendo a un editor. Es fruto de entender que uniendo fuerzas se puede hacer más que trabajando por nuestra propia cuenta”.

Shan WangSeptember 8, 2016

Schibsted is pooling its tech and product resources, with a wary eye towards platforms like Facebook

“That’s what we want to achieve with the embedded teams: Figure out what really works, and then if we nail it, we scale it.”

Shan WangJanuary 7, 2016

Schibsted wants to circumvent the mobile adblocking apocalypse by making better, more effective ads

The Scandinavian media giant surveyed thousands of its users to figure out characteristics of effective mobile ads. One finding: Static images were more effective than rich media or video ads.

Ken DoctorMarch 13, 2014

The newsonomics of Schibsted’s VGTV and web-native TV

Want a model for news innovation? Look to Scandinavia, where Schibsted is having more success building digital businesses than just about any of its peers. Next on its list: building a web-native TV experience.

Ken DoctorFebruary 14, 2012

Looking to Europe for news-industry innovation, Part 2: Schibsted’s stunning classifieds and services business

In the second part of our series on European models of news industry innovation, Ken Doctor looks at a Norwegian media company that’s expanded far beyond national borders — and found revenue success with online classifieds.

Rasmus Kleis Nielsen and Sarah Anne GanterApril 27, 2022

How can publishers respond to the power of platforms?

“We may not like them, but they have been absolutely essential in expanding our reach and building our digital business.”

Joshua BentonFebruary 26, 2020

Maybe publisher cooperation is a path forward for news, but it shouldn’t be at the expense of public media

In Norway and Sweden, a survey finds some people won’t pay for online news because the news from their free public broadcaster is good enough. That’s a feature, not a bug.