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“People just want to learn a playbook. At the high level, it’s motivational, but at the grassroots level, it’s answering what do your proposals look like, what does your budget look like, how are you talking to donors and members.”
“It was a good sandbox to see if there’s a market for these sponsored content pieces, to see how we’d treat them in a design and workflow way, to see if there’s an appetite for people who would pay for it. Now, several years later, we realize we answered all those affirmatively.”
“This is not ProPublica Texas. This is a very different entity — a cobranded, co-managed operation that brings together the natural strengths of two different but compatible organizations.”
“Ultimately, our sustainability as a news organization will depend heavily on…fellow Texans who believe enough in our mission to invest in it.”
The reporter will be charged with forging relationships with readers and using their feedback to help drive The Texas Tribune’s coverage.
Goodbye, Texas Weekly. Hello, The Blast.
“Proportionally, we hope to do just as well.”
In October the Austin-based news nonprofit ended a collaboration with The New York Times. Now the Tribune and the Post will share stories and co-sponsor events.
The Austin-based news nonprofit has success and a measure of stability with its business model, raising almost $27 million in its first five years. But now the Tribune has to figure out how it grows its audience outside the capitol.