Hearst | Nieman Journalism Lab

Articles tagged Hearst (26)

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Ken DoctorApril 18, 2019

Newsonomics: Bryan Goldberg wants to build Bustle into the “Meredith of the digital age”

“I think the hard part for something like Esquire or Harper’s Bazaar in digital — even to some extent Vogue — is that you get into the scale game. Digital demands greater scale. I just don’t know how many men are trying to figure out if corduroy is back in fashion.”

Trushar BarotSeptember 18, 2017

The future of news is humans talking to machines

That’s the argument of the BBC’s Trushar Barot, who believes voice AI is the biggest technology revolution that the news industry is missing — and that it’s not too late to do something about it.

Nicholas QuahJune 21, 2016

Hot Pod: New podcasts, more existential public radio talk, and progress on intern wages

Plus: New big-picture views from Pew, Malcolm Gladwell hits the promo circuit, and more growth in branded podcasts.

Laura Hazard OwenMarch 2, 2016

Lena Dunham’s Lenny Letter has grown to 400,000 subscribers with a 65 percent open rate

“We can’t be like, well, our first issue was really diverse, and that’s enough. It has to be ongoing.”

Madeline WelshJanuary 28, 2016

The Programming Corporation of America has a plan to keep those digital political ad dollars local

By creating locally focused series of short online videos and partnering with local outlets in early primary and caucus states, the company aims to capture some of the digital political ad dollars that could otherwise go elsewhere.

Shan WangSeptember 23, 2015

The San Francisco Chronicle looks to crowdfunding, incubators, and offline events to attract new readers

“My job is to take the money this company gives me to operate the newsroom, and do the best possible job I can of telling stories of the San Francisco Bay Area and northern California.”

Caroline O'DonovanDecember 15, 2014

Can wine tastings and movie tickets really help newspapers keep subscribers?

The San Francisco Chronicle has embarked on a new membership program aimed at increasing reader loyalty, and the renewal rate.

How far ahead are media company CTOs planning?

Ken DoctorJune 9, 2014

The newsonomics of Time Inc.’s anxious spinoff

Untethered from the growing parts of Time Warner, some of the most famous magazines in America will have to fight for themselves. Can a magazine strategy transfer well to digital?

Ken DoctorMarch 20, 2014

The newsonomics of selling Cars.com

Newspaper companies made a smart move in the 1990s investing in online auto classifieds. Is selling it off a short-term gain for long-term pain?

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