Nieman Foundation at Harvard
HOME
          
LATEST STORY
What I learned in my second year on Substack
ABOUT                    SUBSCRIBE

Articles tagged adblocking (29)

The news was mostly bad for publishers and news organizations last year.
“You have to think about your brand as an interconnected ethos that should exist in multiple places.”
The Scandinavian media giant surveyed thousands of its users to figure out characteristics of effective mobile ads. One finding: Static images were more effective than rich media or video ads.
There was a lot of talk about adblocking in 2015. Has it developed into the sort of threat publishers feared?