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Articles tagged analytics (82)

What happens when you bring real-time, on-demand analytics to Slack?
Every story’s performance reduced to a single score: a reductionist take on journalism or a way to make a news organization’s values concrete?
“This tool and the functionalities we’ve structured into it are very much trying to…translate into journalese, into newsroom vernacular, all of the metrics of engagement.”
Plus: 1 in 5 Americans now listens to podcasts (sort of), Night Vale expands, and WNYC goes local and limited-run to cover gentrification in Brooklyn.
A new report finds wide gaps in how different news outlets are using analytics to drive their editorial strategy: “Analytics can be about more than having a big screen with numbers that go up and down.”
Plus: Remixing podcast talent to build new shows, Google prepares to enter the market in a big way, and how to avoid “radiosplaining.”
“You have to think about your brand as an interconnected ethos that should exist in multiple places.”
“It’s a beautiful thing when the powerful, public service, noble interests of journalism actually align with your business model.”
We sift through the academic journals so you don’t have to. Here are 10 of the most interesting studies about social and digital media published in 2015.