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Articles tagged Apple (247)

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Apple now won’t kneecap the ad tech industry — for all the good and bad that implies — until early 2021. Publishers should use the extra time to get their data houses in order.
For more than a decade, handing 30 percent of subscription revenues to the tech giants has just been the cost of doing business. A gaming fight could unlock new ways to pay.
A giant potential audience isn’t good enough on its own anymore: “It’s time to re-examine all of our relationships with the big platforms.”
Data from Germany finds that Apple Podcasts users devote about 23 percent of their podcast listening to news shows — versus just 8 percent for Spotify users.
After ten years of writing for Nieman Lab, Ken takes a big look back and ahead, defining the state of affairs for the troubled world of journalism.
By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
Plus: A podcast network for tweens, NPR updates its fee model, Luminary’s collapse, and a few more thoughts on 2019.
The money is welcome, and the potential audience is too. But does this push publishers away from being destinations and toward being suppliers?
Like News Corp with Knewz, it’s trying to build its own platform for news, using its own content and work from other news organizations, to compete with the tech giants. “I am not in danger, Skyler. I am the danger.”
Your iPhone is very good at directing your attention. What if it could be a little bit better at directing it toward news?