Untethered from the growing parts of Time Warner, some of the most famous magazines in America will have to fight for themselves. Can a magazine strategy transfer well to digital?
The mobile-first, obsessions-driven business news site from Atlantic Media has a lot of new competition — but it also has some opportunities for growth.
Even though much of the digital advertising market is dire for news operations, a confluence of factors are making it easier than ever to build something new online.
After jobs at Talking Points Memo, Yahoo, Frontline, and The Atlantic, Andrew Golis, new general manager of The Wire, is ready to share the three pillars of a strong media brand.
One of The Atlantic’s first spinoffs, the company wants to transform The Wire into a gritty look at life on the streets of Baltim…I mean, a mobile-friendly destination for both heavy and light news consumers.
“If people don’t understand what brand journalism can be, I think it could go sideways and end up being derided as another ‘failed journalism experiment.’ I’m bound and determined to see that that doesn’t happen.”
O'Donovan, Caroline. "Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 25 Sep. 2013. Web. 16 Apr. 2021.
APA
O'Donovan, C. (2013, Sep. 25). Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism. Nieman Journalism Lab. Retrieved April 16, 2021, from https://www.niemanlab.org/2013/09/branded-and-owned-by-ge-run-by-atlantic-media-strategies-ideas-lab-is-a-test-for-brand-journalism/
Chicago
O'Donovan, Caroline. "Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism." Nieman Journalism Lab. Last modified September 25, 2013. Accessed April 16, 2021. https://www.niemanlab.org/2013/09/branded-and-owned-by-ge-run-by-atlantic-media-strategies-ideas-lab-is-a-test-for-brand-journalism/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/09/branded-and-owned-by-ge-run-by-atlantic-media-strategies-ideas-lab-is-a-test-for-brand-journalism/
| title = Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism
| last = O'Donovan
| first = Caroline
| work = [[Nieman Journalism Lab]]
| date = 25 September 2013
| accessdate = 16 April 2021
| ref = {{harvid|O'Donovan|2013}}
}}
