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Articles tagged Atlantic Media (32)

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Untethered from the growing parts of Time Warner, some of the most famous magazines in America will have to fight for themselves. Can a magazine strategy transfer well to digital?
The mobile-first, obsessions-driven business news site from Atlantic Media has a lot of new competition — but it also has some opportunities for growth.
As a small band of ex-Posties launch the much watched Vox, the paper’s top editor sees better days ahead for many outlets new and old.
Even though much of the digital advertising market is dire for news operations, a confluence of factors are making it easier than ever to build something new online.
After jobs at Talking Points Memo, Yahoo, Frontline, and The Atlantic, Andrew Golis, new general manager of The Wire, is ready to share the three pillars of a strong media brand.
One of The Atlantic’s first spinoffs, the company wants to transform The Wire into a gritty look at life on the streets of Baltim…I mean, a mobile-friendly destination for both heavy and light news consumers.
Is the economic power of star journalists growing or shrinking? Depends on the news organization.
“If people don’t understand what brand journalism can be, I think it could go sideways and end up being derided as another ‘failed journalism experiment.’ I’m bound and determined to see that that doesn’t happen.”