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Articles tagged Atlantic Media (33)

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“If people don’t understand what brand journalism can be, I think it could go sideways and end up being derided as another ‘failed journalism experiment.’ I’m bound and determined to see that that doesn’t happen.”
The Times Co.’s new financial results show a company that’s hit one digital plateau and is reaching for the next one — and hoping it can do so faster than print can fade.
What are the key storylines the American newspaper business will be following — or living through — over the rest of this year?
In the U.S. and abroad, a new set of B2B media products are showing there’s room for growth in niches — and that there’s new power in incumbency.
Most news stories have a pitifully brief shelf life. Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life.
2013 could end up making 2012 seem calm by comparison.
Content produced by news companies is increasingly being sent down new paths — from the new advertorial to repurposing old archives.
“Our content is made to share. That I believe is the most effective distribution you have possible,” Delaney says. Justin Ellis