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Articles tagged Audible (41)

“The key to evaluate NPR’s fate, I believe, lies in the way the institution views radio and digital/podcast audiences as two separate categories with separate strategies for audience development.”
Plus: Evidence of podcasts going mainstream, how advertisers see the iTunes charts, and a truly remarkable episode of Radiolab.
“I worry about big money pouring into podcasting…I really, really hope that all the money pouring into podcasting won’t bury tiny, weird independent podcasts.”
Plus, 21st Century Fox invests in a new podcast network, and some thoughts on the second season of Serial.
“What Rolltape represents to me is an attempt to carve out a whole new digital space that requests a completely different kind of social interaction: sincerely, thoughtfully, slowly.”
“On the one side, you have podcasts-as-the-future-of-radio, and on the other side, you have podcasts-as-an-extension-of-blogging.”
“We see HBO going into the podcast business, but we should also look at HBO. We should be focusing on making shows that huge chunks of America will entertain themselves with.”
Everybody’s trying to figure out how to make audio more shareable. Will audio spread more widely if it’s producers doing the curation or listeners?
“The variety of companies that were brought on-stage collectively offered a broad range of content types — thus broadening the narrative of what podcasts are and what podcasts can be.”