audience engagement | Nieman Journalism Lab

Articles tagged audience engagement (41)

Christine SchmidtSeptember 20, 2018

Public or closed? How much activity really exists? See how other news organizations’ Facebook Groups are faring

We analyzed the data of groups as large as 40,000 members and as small as 300, from international organizations to local publishers. How does yours fit in?

Isam UraiqatMay 29, 2018

How the Middle East’s Al-Hudood eases even its haters into reading its irreverent satire

Its Facebook chatbot asks angry readers what insults they want to level at the publication, then ends up looping them into a conversation. It’s also building a network of satire writers by training members of its community, who then train others.

Christine SchmidtMay 14, 2018

Collaboration and insights: Here’s what you missed at two useful journalism conferences last week

“Attitudes about newsroom collaboration are improving but it can feel like an uphill push sometimes.”

Laura Hazard OwenApril 30, 2018

Is audience engagement a mushy construct based on anecdata — or something audiences actually want?

“You know what? There doesn’t need to be data. We all know this to be true.”

Shan WangApril 11, 2018

The Dutch newsletter platform Revue, with around 30,000 users, is opening up subscription features

Revue pitches an easy-to-use authoring interface with many small but useful additional features, all developed together with or as requests from its users.

Laura Hazard OwenApril 3, 2018

“If the Financial Times were a person, it would be a man.” Here’s how the paper is trying to change that.

Only 20 percent of the FT’s subscribers were women. Now the paper is doing a lot of things to change that.

Shan WangMarch 15, 2018

The Join the Beat project wants to tease out better ways of working with an audience directly and regularly on stories

“We want to find people who recognize the potential of the audience, and are looking to capitalize on this potential and pull together a learning group to try some things and see what emerges.”

Shan Wang, Christine Schmidt, and Laura Hazard OwenJanuary 19, 2018

Publishers claim they’re taking Facebook’s News Feed changes in stride. Is the “bloodletting” still to come?

“Let’s put the nail in the coffin of chasing clicks and likes.”

Shan WangNovember 8, 2017

The Washington Post on Reddit surprises users with its non-promotional, ultra helpful presence

User: “Lol is this the real WaPo account?” The Washington Post: “’tis we, irl.”

Ricardo BiltonSeptember 11, 2017

Bots de bate-papo ajudam redação a falar com leitores e descobrir histórias na comunidade

“Nós não sabemos onde isso pode nos levar. O objetivo é encontrar o potencial que existe tanto em alcançar nossos leitores como em possivelmente conseguir algumas histórias deles”.

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