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Articles tagged Axel Springer (37)

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A few years ago, the idea of a World After Advertising seemed odd for newspapers. Today, it seems like a rapidly approaching reality.
The United States isn’t the only place where mainstay newspaper companies are realizing it’s time to reduce their reliance on print. One recent deal in Germany has gotten the nation’s media circles buzzing.
Sure, you can make more money by selling your products to more people. But you can also make more money by selling more products. Smart news companies are doing just that.
Sports used to rely on the media for publicity. Now it’s the leagues and teams with the power. How can sports journalism respond?
As more newspapers get on the paid-content bandwagon, there are a few promising models popping up. Here’s what to learn from them.
piano
The Slovakian startup’s model may not be a perfect fit for the United States, but all news publishers could learn from its ideas about scarcity.