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Articles tagged Boston Globe (184)

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The site’s traffic is now nearly 20 percent higher than it was part of The Boston Globe. “What’s happened to Crux demonstrates that it is possible to sustain a niche news platform with a kind of for-profit and nonprofit model.”
Readers have finally understood that their payments for the news will actually make a difference in what they and their community know. That model needs to be extended down to states and cities.
An average post in the private subscribers group of just over 2,000 members attracts about twice the number of comments as a post on the Globe’s main Facebook page, which is approaching half a million likes.
In the U.S., the number of full-time editorial cartoonists who hold staff positions might be dwindling, but the narrative of decline excludes a whole host of people stretching the form online in ways that weren’t possible just a few years ago.
Sometimes it’s a response to a public emergency; sometimes it’s just to build audience.
“No matter how you are targeting and how effective you are at reaching audience, you need to pay attention to where your ads are running.”
The Post is now asking readers to submit their email in order to read stories without paying.
“If you look out at the media landscape today, it’s harder and harder for advertising to support media brands.”
But the site may live on under other management. “We simply haven’t been able to develop the financial model of big-ticket, Catholic-based advertisers that was envisioned when we launched Crux back in September 2014.”