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Newsonomics: CEO Mark Thompson on offering more and more New York Times (and charging more for it)
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Articles tagged branded content project (1)

“It was a good sandbox to see if there’s a market for these sponsored content pieces, to see how we’d treat them in a design and workflow way, to see if there’s an appetite for people who would pay for it. Now, several years later, we realize we answered all those affirmatively.”