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Negative words in news headlines generate more clicks — but sad words are more effective than angry or scary ones
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“By outlining and making clear what your expectations are for the space, you’re already creating a greater likelihood of success.”
从《华盛顿邮报》的最新举措来看,要回答“媒体能够从评论区获得什么”这个问题,不妨试着从读者的角度、记者的角度来思考这一阵地的价值。明白了各方对评论区的期待,也就相当于迈出了成功的第一步。
“If everyone can agree that this is what the article says, then they have a much better basis for commenting on it.”
“Those who comment are not wholly representative of the overall NPR audience.”