Plus: Radiotopia finds expanding a donor base a different challenge than starting one, NPR refocuses for innovation, and The New York Times reaches its youngest audience ever with podcasts.
“That’s part of the strategy. Make the funnel as big as you can, make people really excited about supporting your content, and then you have a relationship to work with and follow up on.”
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Lichterman, Joseph. "How PRX and Radiotopia are rethinking the public radio pledge drive for the podcast era." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 27 Oct. 2015. Web. 9 Sep. 2024.
APA
Lichterman, J. (2015, Oct. 27). How PRX and Radiotopia are rethinking the public radio pledge drive for the podcast era. Nieman Journalism Lab. Retrieved September 9, 2024, from https://www.niemanlab.org/2015/10/how-prx-and-radiotopia-are-rethinking-the-public-radio-pledge-drive-for-the-podcast-era/
Chicago
Lichterman, Joseph. "How PRX and Radiotopia are rethinking the public radio pledge drive for the podcast era." Nieman Journalism Lab. Last modified October 27, 2015. Accessed September 9, 2024. https://www.niemanlab.org/2015/10/how-prx-and-radiotopia-are-rethinking-the-public-radio-pledge-drive-for-the-podcast-era/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/10/how-prx-and-radiotopia-are-rethinking-the-public-radio-pledge-drive-for-the-podcast-era/
| title = How PRX and Radiotopia are rethinking the public radio pledge drive for the podcast era
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 27 October 2015
| accessdate = 9 September 2024
| ref = {{harvid|Lichterman|2015}}
}}
