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MLA
Benton, Joshua. "How Gawker buys traffic (rarely, for advertisers)." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 11 Feb. 2014. Web. 17 Nov. 2019.
APA
Benton, J. (2014, Feb. 11). How Gawker buys traffic (rarely, for advertisers). Nieman Journalism Lab. Retrieved November 17, 2019, from https://www.niemanlab.org/2014/02/how-gawker-buys-traffic-rarely-for-advertisers/
Chicago
Benton, Joshua. "How Gawker buys traffic (rarely, for advertisers)." Nieman Journalism Lab. Last modified February 11, 2014. Accessed November 17, 2019. https://www.niemanlab.org/2014/02/how-gawker-buys-traffic-rarely-for-advertisers/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/02/how-gawker-buys-traffic-rarely-for-advertisers/
| title = How Gawker buys traffic (rarely, for advertisers)
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 11 February 2014
| accessdate = 17 November 2019
| ref = {{harvid|Benton|2014}}
}}
The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.
It’s a project of the Nieman Foundation for Journalism at Harvard University.
