Grabbing an idea from The New York Times, the business site is trying something counterintuitive with mobile traffic — adding an extra hurdle that makes it easier to offer readers alternative options.
The new product from The New York Times is the most interesting app produced by a traditional American news outlet in years. But can it differentiate itself from the Times’ main app — and find a paying audience?
Whether it’s the growth of mobile, the shifting user base of Twitter, or something else, those sharing buttons appear to be generating a shrinking share of tweets linking to news stories.
Benton, Joshua. "Tweet Buttons are less of a big deal than they used to be for your Twitter strategy." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 6 Nov. 2013. Web. 16 Apr. 2024.
APA
Benton, J. (2013, Nov. 6). Tweet Buttons are less of a big deal than they used to be for your Twitter strategy. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2013/11/tweet-buttons-are-less-of-a-big-deal-than-they-used-to-be-for-your-twitter-strategy/
Chicago
Benton, Joshua. "Tweet Buttons are less of a big deal than they used to be for your Twitter strategy." Nieman Journalism Lab. Last modified November 6, 2013. Accessed April 16, 2024. https://www.niemanlab.org/2013/11/tweet-buttons-are-less-of-a-big-deal-than-they-used-to-be-for-your-twitter-strategy/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/11/tweet-buttons-are-less-of-a-big-deal-than-they-used-to-be-for-your-twitter-strategy/
| title = Tweet Buttons are less of a big deal than they used to be for your Twitter strategy
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 6 November 2013
| accessdate = 16 April 2024
| ref = {{harvid|Benton|2013}}
}}
