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Articles tagged Digital Content Next (19)

“No matter how you are targeting and how effective you are at reaching audience, you need to pay attention to where your ads are running.”
There was a lot of talk about adblocking in 2015. Has it developed into the sort of threat publishers feared?
We’re having our first event in New York City with industry leaders: Wednesday, December 2 at 6 p.m.
Pretty worried, it turns out! At least according to the CEO of the trade organization formerly known as the Online Publishers Association.