While local newspapers play the 2019 Consolidation Games, the national dailies are busy with the Great Digital Subscriber Race — and making sure they have the right teams and tech in place to win.
We will all benefit if the Los Angeles Times becomes a West Coast counterweight to those dailies in New York and D.C. But it’ll take a bigger investment in reader retention to get there.
“My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.”
“For the first time in the history of the company, and arguably for one of the first times in the history of legacy media, we have the beginnings of a fundamentally integrated approach.”
“When we started out, I’m sure a lot of people were worried about cannibalization, and people moving from print to digital, but that hasn’t really happened at all.”
The Globe is the latest paper trying to “once and for all break the stubborn rhythms of a print operation, allowing us to unabashedly pursue digital subscriptions.”
It’s exploring how to get more people to care about local government, while trying to make enough money to build on the types of coverage that get residents interested and involved.
As the news site looks to subscription possibilities, BI Intelligence, the “little startup within a startup,” has collected about 5,000 paying subscribers and is eyeing opportunities outside the U.S.
Wang, Shan. "As Business Insider grows its brand outside the U.S., its paid research arm’s ambitions continue to build." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 21 Apr. 2016. Web. 16 Apr. 2024.
APA
Wang, S. (2016, Apr. 21). As Business Insider grows its brand outside the U.S., its paid research arm’s ambitions continue to build. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2016/04/as-business-insider-grows-its-brand-outside-the-u-s-its-paid-research-arms-ambitions-continue-to-build/
Chicago
Wang, Shan. "As Business Insider grows its brand outside the U.S., its paid research arm’s ambitions continue to build." Nieman Journalism Lab. Last modified April 21, 2016. Accessed April 16, 2024. https://www.niemanlab.org/2016/04/as-business-insider-grows-its-brand-outside-the-u-s-its-paid-research-arms-ambitions-continue-to-build/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/04/as-business-insider-grows-its-brand-outside-the-u-s-its-paid-research-arms-ambitions-continue-to-build/
| title = As Business Insider grows its brand outside the U.S., its paid research arm’s ambitions continue to build
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 21 April 2016
| accessdate = 16 April 2024
| ref = {{harvid|Wang|2016}}
}}
