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Articles tagged Eric Athas (4)

“We are trying to be very conscious that pulling a lever in one place has an impact elsewhere.”
How can public radio make audio that breaks big on social media? A NPR experiment identified what makes a piece of audio go viral.
An NPR Digital Services analysis of news stories at public radio stations found that fun and serious stories were shared on Facebook at roughly the same rate.
Screen shot of local headlines on NPR.org home page
NPR is testing how best to push its national web audience to local stations’ news.