“The variety of companies that were brought on-stage collectively offered a broad range of content types — thus broadening the narrative of what podcasts are and what podcasts can be.”
“There’s a transaction cost associated with podcasts for every listener. It’s a commitment, a choice. You don’t do it for something you just don’t care that much about.”
Wang, Shan. "Midroll Media, a maker and monetizer of podcasts, bets that audio can be good enough to pay for." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 11 Sep. 2015. Web. 1 Apr. 2023.
APA
Wang, S. (2015, Sep. 11). Midroll Media, a maker and monetizer of podcasts, bets that audio can be good enough to pay for. Nieman Journalism Lab. Retrieved April 1, 2023, from https://www.niemanlab.org/2015/09/midroll-media-a-maker-and-monetizer-of-podcasts-bets-that-audio-can-be-good-enough-to-pay-for/
Chicago
Wang, Shan. "Midroll Media, a maker and monetizer of podcasts, bets that audio can be good enough to pay for." Nieman Journalism Lab. Last modified September 11, 2015. Accessed April 1, 2023. https://www.niemanlab.org/2015/09/midroll-media-a-maker-and-monetizer-of-podcasts-bets-that-audio-can-be-good-enough-to-pay-for/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/09/midroll-media-a-maker-and-monetizer-of-podcasts-bets-that-audio-can-be-good-enough-to-pay-for/
| title = Midroll Media, a maker and monetizer of podcasts, bets that audio can be good enough to pay for
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 11 September 2015
| accessdate = 1 April 2023
| ref = {{harvid|Wang|2015}}
}}
