The Scandinavian media giant surveyed thousands of its users to figure out characteristics of effective mobile ads. One finding: Static images were more effective than rich media or video ads.
What’s the best way to follow how the news is changing?
Our daily email, with all the freshest future-of-journalism news.
Wang, Shan. "Schibsted wants to circumvent the mobile adblocking apocalypse by making better, more effective ads." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 7 Jan. 2016. Web. 23 Mar. 2025.
APA
Wang, S. (2016, Jan. 7). Schibsted wants to circumvent the mobile adblocking apocalypse by making better, more effective ads. Nieman Journalism Lab. Retrieved March 23, 2025, from https://www.niemanlab.org/2016/01/schibsted-wants-to-circumvent-the-mobile-adblocking-apocalypse-by-making-better-more-effective-ads/
Chicago
Wang, Shan. "Schibsted wants to circumvent the mobile adblocking apocalypse by making better, more effective ads." Nieman Journalism Lab. Last modified January 7, 2016. Accessed March 23, 2025. https://www.niemanlab.org/2016/01/schibsted-wants-to-circumvent-the-mobile-adblocking-apocalypse-by-making-better-more-effective-ads/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/01/schibsted-wants-to-circumvent-the-mobile-adblocking-apocalypse-by-making-better-more-effective-ads/
| title = Schibsted wants to circumvent the mobile adblocking apocalypse by making better, more effective ads
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 7 January 2016
| accessdate = 23 March 2025
| ref = {{harvid|Wang|2016}}
}}
