UC Berkeley’s cutting loose Mission Local doesn’t recognize that audience building, community outreach, and partnerships are core to the modern journalists’ work.
The Austin-based news nonprofit is on track to generate a record $1.2 million in revenue from its events this year, including The Texas Tribune Festival, which starts today. What’s the formula?
The SMU professor, ex-business reporter, and new Texas Tribune Fellow: “It’s not just about journalism anymore. You’ve got to figure out how to pay for that journalism in a much more direct way than you ever have before.”
Handed an opportunity by the closure of the Ann Arbor News, two married journalists have built a small business on the kind of civic-minded reporting that isn’t supposed to work online.
The Texas Tribune Festival is a way to use the nonprofit’s convening power to build engagement and help accomplish its ambitious fundraising aims. Andrew Phelps
Garber, Megan. "“Intensely engaged followers”: Joel Kramer on MinnPost’s focused audience-building strategy." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 14 Apr. 2010. Web. 11 Dec. 2024.
APA
Garber, M. (2010, Apr. 14). “Intensely engaged followers”: Joel Kramer on MinnPost’s focused audience-building strategy. Nieman Journalism Lab. Retrieved December 11, 2024, from https://www.niemanlab.org/2010/04/intensely-engaged-followers-joel-kramer-on-minnposts-focused-audienced-building-strategy/
Chicago
Garber, Megan. "“Intensely engaged followers”: Joel Kramer on MinnPost’s focused audience-building strategy." Nieman Journalism Lab. Last modified April 14, 2010. Accessed December 11, 2024. https://www.niemanlab.org/2010/04/intensely-engaged-followers-joel-kramer-on-minnposts-focused-audienced-building-strategy/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/04/intensely-engaged-followers-joel-kramer-on-minnposts-focused-audienced-building-strategy/
| title = “Intensely engaged followers”: Joel Kramer on MinnPost’s focused audience-building strategy
| last = Garber
| first = Megan
| work = [[Nieman Journalism Lab]]
| date = 14 April 2010
| accessdate = 11 December 2024
| ref = {{harvid|Garber|2010}}
}}
