LaFrance, Adrienne. "Rory O’Connor: Traditional media companies cling to their brands at their peril." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 May. 2012. Web. 9 Oct. 2024.
APA
LaFrance, A. (2012, May. 22). Rory O’Connor: Traditional media companies cling to their brands at their peril. Nieman Journalism Lab. Retrieved October 9, 2024, from https://www.niemanlab.org/2012/05/rory-oconnor-traditional-media-companies-cling-to-their-brands-at-their-peril/
Chicago
LaFrance, Adrienne. "Rory O’Connor: Traditional media companies cling to their brands at their peril." Nieman Journalism Lab. Last modified May 22, 2012. Accessed October 9, 2024. https://www.niemanlab.org/2012/05/rory-oconnor-traditional-media-companies-cling-to-their-brands-at-their-peril/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/05/rory-oconnor-traditional-media-companies-cling-to-their-brands-at-their-peril/
| title = Rory O’Connor: Traditional media companies cling to their brands at their peril
| last = LaFrance
| first = Adrienne
| work = [[Nieman Journalism Lab]]
| date = 22 May 2012
| accessdate = 9 October 2024
| ref = {{harvid|LaFrance|2012}}
}}
