“Instead of asking you to come to us and be part of this massive room of people shouting over each other, you can bring us to you, and have us be, essentially, one more person in your conversation.”
As digital technology allows more and more of our lives as consumers to be framed as play, scoring points or competing with others, companies of all kinds have been incorporating games into their strategies.
Owen, Laura Hazard. "Axel Springer’s Bild is testing news delivery via Facebook Messenger." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 14 Jan. 2016. Web. 16 Apr. 2024.
APA
Owen, L. (2016, Jan. 14). Axel Springer’s Bild is testing news delivery via Facebook Messenger. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2016/01/axel-springers-bild-is-testing-news-delivery-via-facebook-messenger/
Chicago
Owen, Laura Hazard. "Axel Springer’s Bild is testing news delivery via Facebook Messenger." Nieman Journalism Lab. Last modified January 14, 2016. Accessed April 16, 2024. https://www.niemanlab.org/2016/01/axel-springers-bild-is-testing-news-delivery-via-facebook-messenger/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/01/axel-springers-bild-is-testing-news-delivery-via-facebook-messenger/
| title = Axel Springer’s Bild is testing news delivery via Facebook Messenger
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 14 January 2016
| accessdate = 16 April 2024
| ref = {{harvid|Owen|2016}}
}}