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The Outline, an attempt to build a bolder kind of news site, appears to have met its end
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Articles tagged Financial Times (83)

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“Now we are in the process, with our new data platforms, of analyzing clusters of users and identifying which cluster has a higher likelihood to convert to a paying subscriber.”
Sometimes it’s a response to a public emergency; sometimes it’s just to build audience.
“What you don’t want is the brands to disappear in some kind of homogenized platform. It’s not just that we don’t want it — I think readers don’t want it. They feel the degree of loyalty.”
“This tool and the functionalities we’ve structured into it are very much trying to…translate into journalese, into newsroom vernacular, all of the metrics of engagement.”
A new report finds wide gaps in how different news outlets are using analytics to drive their editorial strategy: “Analytics can be about more than having a big screen with numbers that go up and down.”
Pearson’s CEO: “What the FT really needed was to be part of an organization absolutely focused on journalism.”