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Plus: GE comes back for another round of native podcast advertising, Radiotopia bets on a show made in prison, and Adobe is making it easy to create doctored audio.
Plus: Gimlet announces a new slate of shows, NPR focuses on internal talent development, and Audible puts one of its shows outside the paywall.
Plus: Radiotopia finds expanding a donor base a different challenge than starting one, NPR refocuses for innovation, and The New York Times reaches its youngest audience ever with podcasts.
Plus: Panoply expands to London, Midroll makes a bigger bet on live events, and Bloomberg finds audio success.
Plus new leadership at NPR One, CNN and Fox News expand podcast programming, and a new Bay Area tech company to keep and eye on.
Plus: Political podcasts get a big convention bump, WBUR tries an “audio newsletter” around fitness, and a new take on mobile podcast creation.
“There’s a key aspect to all of this policy discussion that’s about our everyday lives, and it’s important to make that connection in a very visceral way.”
The database run by the Internet Archive is collecting ads in 20 markets across eight states.
“Mobile is everything,” says Chad Millman, ESPN’s vice president and editorial director for domestic digital content.
“I worry about big money pouring into podcasting…I really, really hope that all the money pouring into podcasting won’t bury tiny, weird independent podcasts.”