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The platform is focusing on two major themes — disinformation campaigns in Eurasia and the migrant crisis in Germany — and focusing on larger character-driven narratives.
Read now, buy later: “We defer the time when you have to register and pay to a later stage, letting you convince yourself of the content, of the quality of the content, of the benefits that are offered to you.”
“The Axel Springer acquisition really opened things up. We’re having lots more conversations.”
The company started as a side project, but with €1 million in outside investment, Opinary is now in 10 German newsrooms and looking toward the United States.
Every story’s performance reduced to a single score: a reductionist take on journalism or a way to make a news organization’s values concrete?
A stern self-analysis: “We inflate our importance. We can’t confess to weaknesses and certainly can’t show them. We don’t surprise often enough. We try too little that is really new. We set the wrong priorities.”
The Wall Street Journal, Washington Post, Time, and more are now publishing on the Netherlands-based micropayment platform. Will a market awash in free content be interested?
Business Insider Deutschland, one of eight other BI editions outside the U.S. and a growing part of the BI “international newsroom,” is doubling its staff and expanding original coverage.
The show’s host, Tilo Jung, says he is spurred on by what he feels is a German mainstream media that only goes through the motions when covering politics and government.