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Out of every 1,000 times someone sees a post on Facebook, how many of them include a link to a news site? Four. No wonder Facebook doesn’t want to write publishers big checks anymore.
“One of the recent shifts in podcasting has been the introduction of paywalls and exclusive content. It has since become a standard feature of the medium.”
“We may not like them, but they have been absolutely essential in expanding our reach and building our digital business.”
Achieving a more transparent and less manipulative online media may well be the defining political battle of the 21st century.
From headlines to familiarity with news brands, people generally not tuned into the news use six main cues to decide which stories to trust.
A healthy chunk of Facebook users say they don’t get much news there any more — an outcome to be both expected and desired.
News Corp’s painfully named news aggregator promised to somehow battle “crass clickbait,” filter bubbles, media bias, and two trillion-dollar companies, all at once. It ended up being a D-minus Drudge clone and OnlyFans blog.
The federal government should follow Australia’s lead in forcing arbitration between platforms and publishers when needed.