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Articles tagged Instagram (74)

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Shan WangSeptember 15, 2017

BuzzFeed’s strategy for getting content to do well on all platforms? Adaptation and a lot of A/B testing

Multiple versions of articles — with different headlines but also of different lengths and using different thumbnail art — are shown to BuzzFeed.com visitors until a winning combination emerges after a couple of hours.

Joseph LichtermanApril 6, 2017

Q&A: How Mic used its social accounts to influence its new vertical-focused editorial strategy

“The thesis here was that we were connecting the audiences that we were growing organically within social and were doing our journalism and original storytelling around and then connecting that back to our own site.”

Joseph LichtermanFebruary 17, 2017

How BBC Persian is using Instagram and Telegram to get around Iranian censorship

“This is a social circumvention strategy rather than a social media strategy.”

Joseph LichtermanNovember 1, 2016

As The Verge turns five, here’s how it’s thinking about building a news site for the distributed age

“The way I’m thinking about it right now is that we’ve moved from RSS readers and desktop web to very much having our stuff mediated by a series of icons on homescreens.”

Shan WangAugust 31, 2016

“But it’s…cartoons?”: Comics and cartoons are coming to life well beyond the printed page

In the U.S., the number of full-time editorial cartoonists who hold staff positions might be dwindling, but the narrative of decline excludes a whole host of people stretching the form online in ways that weren’t possible just a few years ago.

Joseph LichtermanAugust 22, 2016

Why this Mexican sports site is experimenting with as many new story formats as it can

From Facebook-only verticals to Telegram bots to an in-house Snapchat imitator, Juanfutbol is trying to thread the needle between social distribution and site loyalty.

Taylyn Washington-HarmonAugust 11, 2016

How 3 publishers are using Instagram stories for visually compelling storytelling

Despite their similar functions, media outlets are using different strategies when it comes to Instagram Stories versus Snapchat.

WNYC is open sourcing its tool for generating “audiograms,” shareable audio clips for social media

Instagram now shows you the “moments you care about” first. How should news orgs react?

What Serial community editor Kristen Taylor learned from the show’s second season

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