Here’s how some top news publishers are shaping their interactives for mobile: “These devices are there, they have these capabilities built into them, so how do we use them in our storytelling?”
Embracing distributed content: “Sometimes we’re going to reach consumers on our own platforms, and sometimes we’re quite happy for that to be on other people’s platforms.”
“I love the concierge format. It’s something that anticipates what you need and then serves it to you. Interviews and podcasts are a big leap into that direction.”
Welsh, Madeline. "A new mobile ad report shows that while you probably start your day with social, news app users are loyal." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 31 Jul. 2015. Web. 18 Apr. 2024.
APA
Welsh, M. (2015, Jul. 31). A new mobile ad report shows that while you probably start your day with social, news app users are loyal. Nieman Journalism Lab. Retrieved April 18, 2024, from https://www.niemanlab.org/2015/07/a-new-mobile-ad-report-shows-that-while-you-probably-start-your-day-with-social-news-app-users-are-loyal/
Chicago
Welsh, Madeline. "A new mobile ad report shows that while you probably start your day with social, news app users are loyal." Nieman Journalism Lab. Last modified July 31, 2015. Accessed April 18, 2024. https://www.niemanlab.org/2015/07/a-new-mobile-ad-report-shows-that-while-you-probably-start-your-day-with-social-news-app-users-are-loyal/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/07/a-new-mobile-ad-report-shows-that-while-you-probably-start-your-day-with-social-news-app-users-are-loyal/
| title = A new mobile ad report shows that while you probably start your day with social, news app users are loyal
| last = Welsh
| first = Madeline
| work = [[Nieman Journalism Lab]]
| date = 31 July 2015
| accessdate = 18 April 2024
| ref = {{harvid|Welsh|2015}}
}}
