O'Donovan, Caroline. "Can wine tastings and movie tickets really help newspapers keep subscribers?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 15 Dec. 2014. Web. 9 Dec. 2019.
APA
O'Donovan, C. (2014, Dec. 15). Can wine tastings and movie tickets really help newspapers keep subscribers?. Nieman Journalism Lab. Retrieved December 9, 2019, from https://www.niemanlab.org/2014/12/can-wine-tastings-and-movie-tickets-really-help-newspapers-keep-subscribers/
Chicago
O'Donovan, Caroline. "Can wine tastings and movie tickets really help newspapers keep subscribers?." Nieman Journalism Lab. Last modified December 15, 2014. Accessed December 9, 2019. https://www.niemanlab.org/2014/12/can-wine-tastings-and-movie-tickets-really-help-newspapers-keep-subscribers/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/12/can-wine-tastings-and-movie-tickets-really-help-newspapers-keep-subscribers/
| title = Can wine tastings and movie tickets really help newspapers keep subscribers?
| last = O'Donovan
| first = Caroline
| work = [[Nieman Journalism Lab]]
| date = 15 December 2014
| accessdate = 9 December 2019
| ref = {{harvid|O'Donovan|2014}}
}}
