O'Donovan, Caroline. "Can wine tastings and movie tickets really help newspapers keep subscribers?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 15 Dec. 2014. Web. 23 Sep. 2019.
APA
O'Donovan, C. (2014, Dec. 15). Can wine tastings and movie tickets really help newspapers keep subscribers?. Nieman Journalism Lab. Retrieved September 23, 2019, from https://www.niemanlab.org/2014/12/can-wine-tastings-and-movie-tickets-really-help-newspapers-keep-subscribers/
Chicago
O'Donovan, Caroline. "Can wine tastings and movie tickets really help newspapers keep subscribers?." Nieman Journalism Lab. Last modified December 15, 2014. Accessed September 23, 2019. https://www.niemanlab.org/2014/12/can-wine-tastings-and-movie-tickets-really-help-newspapers-keep-subscribers/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/12/can-wine-tastings-and-movie-tickets-really-help-newspapers-keep-subscribers/
| title = Can wine tastings and movie tickets really help newspapers keep subscribers?
| last = O'Donovan
| first = Caroline
| work = [[Nieman Journalism Lab]]
| date = 15 December 2014
| accessdate = 23 September 2019
| ref = {{harvid|O'Donovan|2014}}
}}
