The ubiquity game has different rules for digital startups than for legacy businesses. But for both, figuring out the right relationship with Facebook is key to their audience strategies.
With a new round of investment from Andreessen Horowitz, the viral giant aims to get even bigger. One step down that path: making it more clear to readers what kinds of content BuzzFeed really offers.
How’s a listicle different from a definitive list or a framework list? Adding a little data science and taxonomy to the numerology of the web’s premiere list auteurs.
“It’s like, ‘All right, well, that guy up there is the big man and the hot shot that shares his opinion. And I’m less down here in the dungeon section trying to duke it out with this raiderfan27.'” Andrew Phelps
Benton, Joshua. "Jonah Peretti: Digital display ads aren’t coming back." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 28 Apr. 2012. Web. 1 Feb. 2023.
APA
Benton, J. (2012, Apr. 28). Jonah Peretti: Digital display ads aren’t coming back. Nieman Journalism Lab. Retrieved February 1, 2023, from https://www.niemanlab.org/2012/04/jonah-peretti-digital-display-ads-arent-coming-back/
Chicago
Benton, Joshua. "Jonah Peretti: Digital display ads aren’t coming back." Nieman Journalism Lab. Last modified April 28, 2012. Accessed February 1, 2023. https://www.niemanlab.org/2012/04/jonah-peretti-digital-display-ads-arent-coming-back/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/04/jonah-peretti-digital-display-ads-arent-coming-back/
| title = Jonah Peretti: Digital display ads aren’t coming back
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 28 April 2012
| accessdate = 1 February 2023
| ref = {{harvid|Benton|2012}}
}}
